English UK's quarterly student statistics scheme

At English UK we understand market insight is crucial for business success.

Our Quarterly Intelligence Cohort (QUIC) is the ELT industry's most detailed and timely student statistics scheme.

Participating members benefit from exclusive market data every quarter, with in-depth analysis from our market insights partner BONARD.

QUIC gives members robust tools to benchmark their centre's performance, identify market opportunities and inform their business development strategies.

• Benefits of joining QUIC
  
• How do I join QUIC?
• What does it cost?
• What data is needed?
• QUIC executive summaries
• Other English UK statistics initiatives
• Latest QUIC news stories

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Benefits of joining QUIC

Identify student recruitment opportunities and evaluate your language centre's performance against others by joining our QUIC data cohort. 

QUIC participants receive exclusive, comprehensive quarterly market intelligence from professional analysts four times a year.

With more than 50% of members' total student weeks represented in the cohort, QUIC data presents a true picture of what's happening in the UK ELT sector.

To ensure QUIC provides the most robust information possible, a dedicated research team at our insight partner BONARD validates, and analyses the data.

All English UK members receive an executive summary, but only those participating in QUIC receive the full detailed analysis and reports. 

QUIC reports

QUIC reports are ready within eight weeks of the end of each quarter, so you can make responsive marketing decisions. 

The full 40+ page reports include:

• In-depth insight into 100+ UK ELT source markets
• Analysis of the buying process for each market: agency vs direct bookings and individual vs group bookings
• Breakdown of adult and junior course types, with insights into the popularity of different programmes in each market 
• Comparative analysis across UK regions 
• Historical comparisons that reveal long-term trends
• Analysis of sector recovery since 2019

View a sample QUIC report (contains 'dummy' data)

Additional benefits

• Exclusive webinars> interactive webinars from BONARD's international education director exploring each quarter's results.
• Pivot tables > Excel pivot table datasets with each report. These provide granular breakdowns by sector, region and provider type. Watch our tutorial video to learn how to pull out tailored insights using these pivot tables.
• Cumulative data > participants receive the cohort's full annual results at the year's end.

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How to join the QUIC data cohort?

New participants can sign up between February and the end of March each year. 

The first set of quarterly data is due in April. 

English UK member centres join the QUIC cohort on an annual rolling basis. Renewal is automatic. 

Registration for QUIC 2024 is now closed. Please email our market development & insights manager, Roz McGill to express your interest in joining QUIC 2025. 

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What does it cost?

2024 QUIC fee: £275 + VAT 

2024 QUIC fee for groups:

• £275 + VAT for the first language centre
• £55 + VAT for each additional centre
• Group QUIC subscription fees are capped at £495 + VAT per group.

Example: a group with three centres will pay: £275 + (2 x £55) = £385 + VAT.

Why is there a fee? QUIC runs on a cost-recovery basis. Fees cover the cost of outsourcing the data analysis to our market insights partner.

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What data do we collect?

Members must provide student week data split by:

• source market
• age group
• course type
• group vs individual bookings
• agent vs direct bookings.

Example submission form and submission guidelines:

• QUIC: example submission form (the form you submit is in Excel format)
• QUIC: submission guidelines 2024
• QUIC: Frequently asked questions