The new 'GREAT' campaign, launched on Wednesday 21 September in New York, will focus on everything the UK has to offer as one of the very best places to visit, study, work, invest and do business. It provides a co-ordinated approach for promoting the UK in the run up to the London 2012 Olympic & Paralympic Games and beyond – it will allow Britain to speak with one voice about the opportunities to invest in the UK and help attract millions of visitors.

The Government is determined to seize this unprecedented opportunity to ensure that the 2012 Olympic and Paralympic Games are not only a spectacular celebration of sport, but also deliver a lasting economic legacy for the whole country, boosting investment, jobs and growth.

Alongside the GREAT campaign, the Prime Minister announced plans for a Global Investment Conference for investors and business leaders to be held in London on the eve of the Games. He also unveiled a programme of business initiatives and summits including the British Business Embassy - highlighting key sectors for global growth - and an online British Business Club. The programme of business events will be delivered by UKTI and is expected to generate, over time, a boost of at least £1 billion for British business.

Click here to read more on the GREAT campaign and related activities.