Using influencers and creating brand champions with Jacqueline Kassteen and Ricky Sharma

Using influencers (i.e. high profile bloggers and vloggers) can make a big impact on your recruitment results. This talk will review types of influencers and explain how they differ from student ambassadors and brand champions.

How to boost profit by changing one single web page with Richard Bradford

The solution to boosting your online bookings and profitability per programme is not usually to 'get a new website'. We will show you how we turned around the fortunes of an MSc programme, simply by changing a single page so that you can do the same.

Nailing the publicity criteria with Keith Morrow and Audrey Rodgers

Keith and Audrey will look at recent data showing how providers fare in the 'publicity' section of the Accreditation Scheme criteria. We'll explore why this matters and why this happens. We'll investigate some of the criteria, tease out what you have to do to meet them, and how to avoid a 'not met'.

At the cutting edge: 2018 data and what it means for your business with Patrik Pavlacic, Jodie Gray, Spencer Fordham and Stephan Roussounis

Patrik Pavlaci, Head of Research at StudentMarketing, will showcase English UK's intelligence activities, with an overview of their most interesting findings. A panel of English UK member centre representatives, chaired by English UK's Jodie Gray, will discuss how they use the data in marketing efforts.

How to boost profit by changing one single web page with Richard Bradford

The solution to boosting your online bookings and profitability per programme is not usually to 'get a new website'. We will show you how we turned around the fortunes of an MSc programme, simply by changing a single page so that you can do the same.

At the cutting edge: 2018 data and what it means for your business with Patrik Pavlacic, Jodie Gray, Jane Dancaster and Jago Brown

Patrik Pavlaci, Head of Research at StudentMarketing, will showcase English UK's intelligence activitie, with an overview of their most interesting findings. A panel of English UK member centre representatives, chaired by English UK's Jodie Gray, will discuss how they use the data in marketing efforts.

Maximising direct bookings, using best practices, automation and CRM technology with Phillippe Taza

This session will provide professionals with an overview of how to make the most of direct bookings, with best practice advice and strategies for following up with prospective students by utilising CRM technology and marketing automation.

More than 'the course'; Adding value within learners' journeys with Mick Davies and Simon Fitch

Simple cost neutral models for adding life skills and global competencies to your programmes, and understanding and influencing student decision making to maximise the attractiveness of your offer.

How to work with design... and designers with Ann Hawkins and Sarah Lewis

How do you move beyond selling our business to talking about it? Ensuring that the creative team has a brief that goes beyond your colour preference, and your brand guidelines to an understanding of how your company is positioned, your unique selling points, and what makes you different from your competitors helps them to prepare materials that will engage your target audience.

Recruiting students from the Gulf with Andy Buckland and Spencer Fordham

In this session, Andy and Spencer will share their knowledge and expertise for English language education providers seeking to recruit students from the Middle East region.

More engaging classrooms and more effective marketing - VR and AR in the classroom and the agency office with Ross Holmes

Finding Ideas That Can Change Your Business with Dave Birss

With extensive experience from top flight agencies, Dave is on a mission to demystify 'creativity'. He wants you to come up with better ideas, and you'll never run a brainstorming session the same way again… or possibly ever again.