In challenging times for our industry, quality ELT marketing is crucial. So we're delighted to have created our best English UK Marketing Conference ever, packed full of great sessions to help you assess future trends, get practical help with social media, and find out what students really want, with insight from top industry experts.

English UK would like to wish everyone the very warmest season's greetings and look forward to seeing many of you at English UK events in 2016.

English UK has arranged a memorial service for Eddie Byers, our late chief executive, which will be held close to the English UK office in January 2016.

The British Council in Japan will publish its first "Education UK English Language Study Guidebook" and members are invited to book spaces to advertise their centre in this booklet.

Visitors' perception of the welcome given by the UK has improved for the fifth year in a row, with more tourists likely to recommend holidays here than ever before.