Networking is a crucial marketing tool in the English language teaching sector: so what's your strategy? In Andy Lopata's session at the English UK Marketing Conference on Friday 7 February, he will be giving his advice on the best ways of using networking in the sector.

What does Twitter mean to you? If it's the place where you follow Stephen Fry and Beyonce, then you and your business are missing out on a huge opportunity. Learn about the secrets of successful Twitter marketing at this years English UK Marketing Conference on Friday 7 February.

Global marketing expert Eddie Byers, who has held director-level posts at the British Council and VisitScotland, will take over as Chief Executive of English UK later in 2014.

Does your language centre give good customer service? The best possible? Then what would you do if a celebrity walked in? That's the question Geoff Ramm will be asking delegates during the closing session of the English UK Marketing Conference in London on February 7 (whilst making everyone laugh a lot as well).

What's got members in 42 countries, helps the best agents to work with the best educators, and is getting bigger and better all the time? The answer is English UK's partner agency scheme.

English UK and the British Council China collaborated on the fifth UK Summer School Programmes roadshow to China in November which attracted a record 370 agents to workshops in Shenzhen, Shanghai and Beijing.